The climate of today’s music industry is in such a revolutionary position right now. We see over night sensations come out of the woodworks every month, former “Soundcloud rappers” collaborating with A-list artists, and major record labels scooping up as much of this new talent that they can get their hands on.
With this being said one of the biggest mediums within the music industry is visuals. We see these directors shoot up to superstardom and become household names in the industry just as much as the musicians.
Laka Films; Chicago, Illinois:
Getting his start during the Chicago Drill movement, Laka has shot visuals for the likes of Famous Dex, Trippie Redd, Ski Mask the Slump God, and Lil Wop. Being a veteran on this list Laka has been able to broaden his style making him one of the most diverse directors on this list.
Cole Bennett (Lyrical Lemonade); Plano, Illinois:
Cole Bennett really blew on to the scene in 2017 and has become one of the biggest catalysts in the music industry. Amassing over 2 million subscribers on Youtube, Cole Bennett has catapulted the careers of artists such as, Lil Xan, Yung Bans, Ski Mask the Slump God, and Lil Skies.
Lonewolf; Hammond, Indiana:
Lonewolf has completely reshaped the world of musical visuals by blending the organic and raw shots of classic Rap videos with unique editing styles like no other. Investing more in smaller artists such as Comethazine, Rarri, and Drayco McCoy, Lonewolf is slowly building a media empire that will only continue to grow.
Trife Drew & William Asher (FigureEight); New York City, New York.
The FigureEight duo is the creative team behind the success of Tekashi 6ix9ine’s viral videos. With their rambunctious and gritty roots proudly displayed in their visuals FigureEight has yet to slow down. With a total of close to 200 million viewsl, FigureEight and Tekashi have found the perfect formula for success.
Waterwippinevan; Birmingham, Alabama.
Waterippinevan has exploded onto the scene in recent months. The young director got his big break in YBN Nahmir’s “Rubbin Off The Paint” and YBN Almighty Jay’s “Chopsticks”. Van has gone on to shoot for the likes of Ohtrapstar, Yung Bans, Pollari, and Rizzoo Rizzoo.